UX: User-Centered Analysis and Conceptual Design Training

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User-Centered Analysis and Conceptual Design

• Introduction to User-Centered Design
• The Benefits of UCD
• Data is Critical
• Team Participation
• Knowing the Alternatives
• Data Analysis in User-Centered Design
  • Overview of Analyzing User Data
  • Gathering User Data to Analyze
  • Quantitative vs Qualitative
  • Field Trip
  • Observing Users
  • Observation Techniques
  • Gathering the Information
  • Experience Mapping
  • Depicting User Interactions
  • Building an Experience Map
  • Creating a Successful Experience Map
  • Actionable Data
  • Identifying Pain Points
  • Setting Goals
  • Understanding Metrics
  • Rich User Data in an Actionable Format
• Personas in User-Centered Design
  • What is a Persona?
  • Personas in User-Centered Design
  • Benefits of Personas
  • Creating Personas
  • Exploring Elastic vs. Concrete Users
  • Personas vs. Market Segmentation
  • Creating Assumption Personas
  • How Many Personas Do You Need?
  • Moving to Data-Driven Personas
  • Data-Driven Personas Are More Believable
  • Gathering Data for Personas
  • Maintaining a Persona Data File
  • Know Thy User
• Creativity in User-Centered Design
  • Understanding Ideation
  • What Does Ideation Mean?
  • The Local Maximum Problem
  • The Benefits of Ideation Techniques
  • Ideation Techniques
  • Downsides of Brainstorming
  • Design Charrettes
  • Possible Futures
  • Three-Dimensional Design
  • Role Play
  • Creativity is Key
• Scenarios and Storyboards in User-Centered Design
  • Working with Scenarios and Storyboards
  • What are Scenarios and Storyboards?
  • Benefits of Scenarios and Storyboards
  • Creating Scenarios
  • Prerequisites for Scenario Creation
  • Writing Scenarios
  • Tips for Good Scenarios
  • Storyboards to Visualize Scenarios
  • From Scenario to Storyboard
  • Storyboard Creation
  • Tips for Good Storyboards
• Prototyping in User-Centered Design
  • Paper Prototyping
  • What is Paper Prototyping?
  • Benefits of Paper Prototyping
  • Where Does It Fit in the UCD Process?
  • Creating a Paper Prototype
  • Building the Prototype
  • Materials to Use
  • Tips to Paper Prototyping
  • User Testing a Paper Prototype
  • Users Respond in Different Ways to Paper Prototypes
  • Special Considerations When Testing Paper Prototypes
  • Tips for User Testing Paper Prototypes
• Using User-Centered Design Artifacts to Create an Implementation Plan
• • Implementation Planning
  • User-Centered Planning
  • Where Implementation Planning Fits in the UCD Process
  • Story Mapping
  • Create a Story Map
  • Laying Out the Interface
  • Prioritizing Items on the Story Map
  • Setting Metrics for Story Map Items
• Content Strategy
• • What is Content?
  • The Content Strategy Process
  • The Components of Content Strategy
  • A Holistic Approach to Content Strategy
  • Key Driving Questions
  • Users, Motivations and Goals
  • Content Strategy for People
  • Identify and Understand Stakeholders
  • Understanding Context
  • Develop Fact-Based Personas
  • Extend Personas with Empathy Maps
  • Analysis and Structure
  • Substance and Structure
  • The Quantitative Content Audio
  • The Qualitative Content Audio
  • Content Models
  • Create Once, Publish Everywhere
  • Scenarios and Activity Flows
  • Information Architecture and Wireframing
  • Guides, Templates and Workflows
  • Voice and Tone
  • Style Guides
  • Examples and Templates
  • Workflows
  • Creation and Management
  • Governance and Ownership
  • Who Creates the Content?
  • Budgeting and Advocacy
  • Measuring Success
  • Next Steps

Before Taking this Class

Software/Setup For this Class

None